To highlight the features of SKODA’s in-car technology system, SKODA Connect, we created a series of micro movies, with the narrative of each 30-second film based around a different hi-tech feature. To bring the films to life, we collaborated with a host of young Irish film-makers and comedic talent, such as Fergal Costello, Tony Cantwell, Amy Huges, and Peter McGann, which fit perfectly with SKODA’s Made for a New Ireland strategy.