The Irish Heart Foundation needed a way to communicate to young people that heart disease didn’t just affect older people. To do this, we created an integrated campaign across all platforms called #ShowSomeHeart, which gave them a physical way to show their support through a temporary tattoo. The tattoo was designed by Oscar winning designer, Annie Atkins. It appeared on the arms of 98fm DJs, the bodies of Munster Rugby players, murals around the city, various Instagram posts, and as a real tattoo on the skin of a heart attack survivor.