To help build Showrunner’s social following, we created an original piece of content that was made to be viewed entirely on Instagram Stories. #SPON is a horror/comedy short which is based around an influencer who blags a stay at the wrong hotel, and is made to pay dearly. Shot in a vertical 9:16 format, viewers were able to watch-along in real-time via stories, as they watched the terror unfold. We more than doubled our followers, and some people thought the brilliant Hannah Mamalis was a real influencer!